Privacy Policy

1. Introduction

Beacon Advisory ("we," "our," or "us") is committed to protecting the privacy and security of your personal information. This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you visit our website or engage our consulting services.

We operate in accordance with the Personal Data (Privacy) Ordinance (Cap. 486) of Hong Kong and adhere to internationally recognized data protection principles. By accessing our services, you acknowledge that you have read and understood this policy.

For questions regarding this policy, please contact us at [email protected].

2. Information We Collect

We collect information that you provide directly to us, as well as information collected automatically when you interact with our website.

Information You Provide

When you contact us or engage our services, we may collect your name, email address, phone number, company name, job title, and details about your business situation. This information is necessary to understand your needs and provide appropriate advisory services.

Automatically Collected Information

When you visit our website, we automatically collect certain technical information including your IP address, browser type, operating system, referring URLs, pages viewed, and the dates and times of visits. This information helps us improve our website and understand how visitors interact with our content.

Cookies and Similar Technologies

We use cookies and similar tracking technologies to enhance your browsing experience and analyze website traffic. For detailed information about our cookie practices, please refer to our Cookie Policy.

3. How We Use Your Information

We use the information we collect for the following purposes:

Service Delivery: To provide turnaround advisory, working capital optimization, restructuring consultation, and other business consulting services you request.

Communication: To respond to your inquiries, send service-related notices, and provide information you have requested about our services.

Website Improvement: To analyze usage patterns, diagnose technical issues, and enhance the functionality and content of our website.

Legal Compliance: To comply with applicable laws, regulations, and legal processes, and to protect our rights and the rights of others.

Business Operations: To manage our business operations, maintain records, and fulfill administrative functions.

4. Legal Basis for Processing

We process your personal data based on the following legal grounds:

Consent: Where you have given explicit consent for specific processing activities, such as receiving marketing communications.

Contractual Necessity: Where processing is necessary to fulfill our obligations under a consulting engagement or to take steps at your request before entering into an agreement.

Legitimate Interests: Where processing is necessary for our legitimate business interests, such as improving our services and protecting our organization, provided these interests do not override your rights.

Legal Obligation: Where processing is required to comply with applicable laws and regulations in Hong Kong.

5. Data Sharing and Disclosure

We do not sell, trade, or rent your personal information to third parties. We may share your information in the following limited circumstances:

Service Providers: We may engage trusted third-party service providers who assist us in operating our website, conducting business, or servicing you, provided they agree to keep your information confidential.

Professional Advisors: With your consent, we may share relevant information with other professional advisors (such as legal counsel or auditors) when collaborating on your engagement.

Legal Requirements: We may disclose your information when required by law, court order, or government request, or when we believe disclosure is necessary to protect our rights, your safety, or the safety of others.

Business Transfers: In the event of a merger, acquisition, or sale of assets, your information may be transferred as part of that transaction, subject to standard confidentiality requirements.

6. Data Security

We implement appropriate technical and organizational measures to protect your personal information against unauthorized access, alteration, disclosure, or destruction. These measures include:

Encryption of data in transit using secure protocols

Access controls limiting data access to authorized personnel only

Regular security assessments and updates to our systems

Confidentiality agreements with staff and service providers

While we strive to protect your information, no method of transmission over the internet or electronic storage is completely secure. We cannot provide absolute assurance of security, but we are committed to maintaining industry-standard protections.

7. Data Retention

We retain your personal information only for as long as necessary to fulfill the purposes for which it was collected, including to satisfy legal, accounting, or reporting requirements. The retention period depends on the nature of the information and the purpose of processing:

Contact form submissions: 2 years from last interaction

Client engagement records: 7 years after conclusion of services

Website analytics data: 26 months

When information is no longer needed, we securely delete or anonymize it in accordance with our data retention procedures.

8. Your Rights

Under the Personal Data (Privacy) Ordinance and other applicable laws, you have the following rights regarding your personal data:

Right of Access: You may request confirmation of whether we hold personal data about you and, if so, request a copy of that data.

Right to Correction: You may request that we correct any personal data that is inaccurate or incomplete.

Right to Erasure: In certain circumstances, you may request that we delete your personal data.

Right to Withdraw Consent: Where processing is based on consent, you may withdraw your consent at any time without affecting the lawfulness of processing conducted prior to withdrawal.

Right to Lodge a Complaint: You have the right to lodge a complaint with the Office of the Privacy Commissioner for Personal Data in Hong Kong if you believe your rights have been violated.

To exercise any of these rights, please contact us at [email protected]. We will respond to your request within a reasonable timeframe.

9. Third-Party Links

Our website may contain links to third-party websites. We are not responsible for the privacy practices or content of these external sites. We encourage you to review the privacy policies of any third-party sites you visit. This Privacy Policy applies solely to information collected by Beacon Advisory.

10. Children's Privacy

Our services are intended for business professionals and are not directed at individuals under the age of 18. We do not knowingly collect personal information from minors. If we become aware that we have inadvertently collected data from a minor, we will take steps to delete such information promptly.

11. International Data Transfers

Your information may be transferred to and processed in jurisdictions outside of Hong Kong. When such transfers occur, we ensure appropriate safeguards are in place to protect your data in accordance with applicable data protection laws, including contractual arrangements that require recipients to protect personal data to standards consistent with those in Hong Kong.

12. Changes to This Policy

We may update this Privacy Policy from time to time to reflect changes in our practices or applicable laws. When we make material changes, we will notify you by updating the "Last Updated" date at the top of this policy and, where appropriate, provide additional notice on our website.

We encourage you to review this policy periodically to stay informed about how we protect your information.

13. Contact Us

If you have questions, concerns, or requests regarding this Privacy Policy or our data practices, please contact us: